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  DEAR CLIENT,
The business environment recently has been a difficult one particularly with an unprecedented period of tax and superannuation change impacting on small to medium size businesses. We are also aware that the intense technology driven charge has slowed and companies are once again faced with the real limits of their operating environments.

At the core of every successful organisation is the ability to adapt to change. However, this can only be achieved against a platform of internal capabilities, financial capacity, systems and operational reliability.

Keating & Company's professionals understand these needs and can help increase the value of your organisation through improving the financial success of your business, from implementing accounting software to providing solutions to tackle issues unique to your competitive position and industry.

SMALL BUSINESS HURDLES

The small business economy is struggling to keep up with the range of challenges that they face. Hurdles such as superannuation, investing in service or production technology and human resource legislation changes have all placed a tremendous burden on time and funds.

However, contrary to common perceptions, most businesses survive a long time. Around two-thirds of businesses are still operating after five years and almost one-half are still operating after ten years.

With internal management capabilities and adequate working capital being notable contributors to business success, the importance of sound financial and business partners who understand your specific needs cannot be overstated.

BIGGER ISN'T BETTER - BETTER IS BETTER

The accounting profession has also changed and upheaval is compelling clients to review their relationships with accounting firms and the profession in general.

As a result, it has become increasingly clear that in order for our profession to maintain its commitment to excellence and enhance public confidence, certain changes are required.
One of those trends is that businesses and individuals are progressively appointing accounting firms that are better equipped to deal with their specific needs.

Our complementary mix of solutions for specific industries combined with personalised service allows us to fully understand the nuances of your profession, provide leading business tools that enable yourbusiness and monitor evolving market conditions.

With industry specific solutions for professionals such as lawyers and doctors, family groups, investors and business start-ups we can our clients excel.

WEALTH CREATION

One area that companies or individuals cannot afford to under-invest in is superannuation. Whilst Australia 's superannuation system has many imperfections, undoubtedly, the biggest flaw is its inadequacy to fund the retirement of the country's rapidly ageing population.

The Association of Superannuation Funds of Australia (ASFA) estimates that the percentage of the population aged over 65 will double to more than 20% by 2030. This means that a much smaller proportion of people - those with jobs - will pay for the age pensions of many more retirees.

Individuals need to consider strategies to protect their superannuation and take advice from people who are experts. Select a superannuation adviser with due care. Typically, superannuation should be invested in diversified portfolios without taking big risks in the hope of big returns. Our professionals play an important role helping individuals and organisations select the appropriate superannuation solution for their needs.



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